Do you use ChatGPT for sales, and if so, how? What prompts have you found to be the most helpful?
Here’s a helpful prompt shared by @erin.mcmunn, who leads our Account Management team here at TextExpander. You can copy and paste this entire thing, or if you subscribe to Community Snippets Public Group, you can simply expand com.gtm:
This prompt tells you important context about the account and what your customer or prospect likely cares about, along with helpful discovery questions based on your sales framework.
Example Output
Here’s what I found to help you prepare a great SPICED-style Renewal Call with the Assistant to the Regional Manager at Dunder Mifflin:
Account Context
What does Dunder Mifflin do?
Dunder Mifflin is a fictional mid‑sized paper and office‑supplies wholesale company, most prominently showcased in the TV series The Office . They supply paper and related consumables to small and medium‑sized businesses in the Northeast U.S.
How big is Dunder Mifflin?
They operate regional offices in Scranton, Buffalo, Stamford, Nashua, Utica, Rochester, and Manhattan, positioning them as a mid‑cap regional distributor—not Fortune 500, but large enough for a corporate HQ in NYC .
When did Dunder Mifflin last raise funding?
As a fictional company, there’s no real venture funding or public funding. In canon, they were acquired by Sabre International in 2009 .
What kinds of jobs are they hiring?
No real hiring data exists—it’s fiction. But in-show, they hire for sales reps, customer service/call-center, HR, receptions, warehouse staff, etc., across their regional branches .
Who are Dunder Mifflin’s competitors?
Depicted competitors include Staples, Office Depot , Prince Family Paper (now defunct), Big Red Paper Company , Osprey Paper , and the short‑lived Michael Scott Paper Company .
Any recent news or leadership changes?
There’s no real corporate news, but in canonical stories:
- They were taken over by Sabre International (2009), after which Jo Bennett became CEO of Sabre, and Robert California briefly became CEO; eventually David Wallace (former CFO) bought them back .
- A The Office spinoff titled The Paper is releasing in September 2025; it features the original documentary crew returning, with Oscar Martínez reprising his role . That’s more pop‑culture context than corporate.
Parent company?
Yes: in‑show Dunder Mifflin is a subsidiary of Sabre International, which took over in 2009 .
Personal Context: Assistant to the Regional Manager
What does an Assistant to the Regional Manager likely do?
This role (famously Dwight Schrute’s title) is more of a staff‑assistant to the branch manager. Responsibilities include: support operations, manage logistics, assist sales coordination, act as support for management decisions, oversee safety/shipping (per Dwight’s warehouse coordination), and generally be the manager’s right hand .
What metrics might they be accountable to?
Likely focused on branch performance indicators :
- Sales targets (branch quotas)
- Customer satisfaction / retention rates
- Operational efficiency metrics (order turnaround time, shipping issues, inventory shrink)
- Cost control / expense management
- Possibly safety metrics or compliance in warehouse/operations.
How might their team use TextExpander, and what success metrics?
- Standardizing email templates for quoting, order confirmations, customer follow‑ups.
- Speeding customer service replies, internal communications.
- Ensuring compliance/legal disclaimers are consistent.
- Success metrics they’d care about: reduced average response time, fewer typos or compliance errors, improved response consistency, increased customer satisfaction, and time saved per user per day.
SPICED Discovery Questions
S – Situation
- How does your branch currently manage routine customer emails or order confirmations?
- What are the most frequent types of communication you handle daily (quotations, emails, internal memos)?
- How is documentation shared between sales, support, and warehouse teams?
P – Pain
- Are there common mistakes or delays in customer communication that lead to escalations or lost sales?
- Do reps spend time drafting repetitive emails instead of selling?
- Does inconsistency in messaging ever affect your brand or compliance?
I – Implication
- What is the impact on sales or customer satisfaction if communications are delayed or inaccurate?
- How much extra time does the team spend per day on manual messaging?
- If errors occur in a quote or template, what downstream issues arise with customer trust or fulfillment?
C – Critical Event / Timeline
- Is there a renewal or re-contract window coming soon where you’d need messaging updated or centralized?
- Are there upcoming audits, launches, or regulatory updates that require quick messaging updates across the team?
- Is there pressure to reduce turnaround time or improve first reply time before the next quarter?
E – Economic Value
- If your team could reduce response time by X%, how much revenue could be gained or saved per month?
- What would it mean to your team if you could ensure 100% consistency in every quote or customer reply?
- How much cost savings would you see if redundancies and errors were minimized?
D – Decision Criteria / Process
- What criteria are most important in evaluating a tool that standardizes email and improves speed?
- Who else besides you and the Regional Manager would need to be involved in adopting TextExpander?
- What does your decision‑making and approval process for introducing new tools look like?
Potential Objections & Suggested Replies
| Objection | Suggested Reply |
|---|---|
| “We don’t need new tools; our current email templates suffice.” | Great—how consistently are those templates used? If updates are needed, how do you push changes across the team? TextExpander lets you centrally update snippets so everyone stays synced instantly. |
| “This adds complexity – we don’t need more software.” | I understand. It works as a browser or desktop plug-in—very lightweight. Most users start with just a couple snippets (like quote templates), and see immediate time savings without complexity. |
| “We’re already using another system like canned responses.” | That’s valid. How well does it handle cross-platform use—replying from desktop, web, mobile consistently? TextExpander works across all platforms and makes managing updates seamless. |
| “We have compliance/legal disclaimers handled separately.” | That’s smart. With TextExpander, you can embed mandatory disclaimers as snippet groups—so any user inserting a template includes required compliance text automatically. |
Let me know if you’d like competitive comparison, specific use‑case scenarios, or customer stories that fit their branch context!
The Prompt
I am a GTM team member at [YOUR COMPANY NAME]. We use the [SALES FRAMEWORK] sales framework.
I am preparing for a [CALL TYPE] with the [JOB TITLE] at [CUSTOMER COMPANY NAME].
For account context, please give me:
- What does [CUSTOMER COMPANY NAME] do?
- How big is [CUSTOMER COMPANY NAME]?
- When did [CUSTOMER COMPANY NAME] last raise funding?
- How many/what kind of jobs is [CUSTOMER COMPANY NAME] hiring for?
- Who are [CUSTOMER COMPANY NAME]’s competitors?
- Are there any recent news articles or leadership changes at [CUSTOMER COMPANY NAME] that might be relevant to selling them our product?
- Does [CUSTOMER COMPANY NAME] have a parent company?
For personal context, please give me:
- What does a [JOB TITLE] likely do at [CUSTOMER COMPANY NAME]?
- What metrics are they likely accountable to?
- How would their team most likely use [YOUR COMPANY NAME] and what metrics would they use to measure success?
- Can you please create a list of '[SALES FRAMEWORK]’ discovery questions that I could ask a [JOB TITLE] to help me move a deal forward? Please format these as headers with at least 4 questions, bulleted underneath each header.
- What objections are they likely to have and how should I reply to each?
As you can see, it’s a long prompt with a lot of things to fill in! If you use the com.gtm Snippet, it’s much easier. Simply fill out the Fill-ins and expand the Snippet.
What LLM prompts do you find useful for sales? We’ll keep sharing useful ones we find here!
Automate repetitive communications (LOIs, due diligence replies, NDAs)
Share key phrases, boilerplate language, and up-to-date messaging across departments
Save hours each week by eliminating manual typing and rework
